| Reporting | Line-item results ledger, monthly | Generic PDF, vague metrics |
|---|
| Content Ownership | You keep every raw file & asset | Assets often held by the agency |
|---|
| Response Time | Same-day, direct WhatsApp access | Ticket system, multi-day delays |
|---|
| Strategy Reviews | Live monthly strategy call | Auto-generated email summary |
|---|
| Team Continuity | Same senior team throughout | Junior staff rotate frequently |
|---|
| Contracts | Month-to-month, no lock-in | Long-term lock-in contracts |
|---|